advertisers must think about factors such as the age and gender of the consumers

Nowaday if tou whant to sell your product you most think in nsome factors, one of them is the traget audience and specially his age and gender, if there are kids you must use catchy muscic, and diferents color in your ads if they are teens need to use humur, and some interesting things. 

Whit adults people is easier because they are shopoholic andf they what what they see. here the most importante it´show quality and reliability.